National Baptist Convention of America International, Inc. 

Dr. Samuel C. Tolbert, Jr., President

Reverend S.C. Dixon, General Secretary


Overview: dfree® is a thriving movement consisting of people who are determined to overcome the culture of debt and attain financial freedom through values-based principles and practical approaches to financial management.  dfree stands for eliminating DEBT, DELINQUENCY, and DEFICITS…in order to establish DEPOSITS, DIVIDENDS, and DEEDS.

Prudential is a dfree partner and for more than 135 years, Prudential Financial, has helped individual and institutional customers grow and protect their wealth. Today, Prudential is one of the world’s largest financial services institutions with operations in the United States, Asia, Europe, and Latin America. Prudential also has one of the most recognized and trusted brand symbols: The Rock ®, an icon of strength, stability, expertise, and innovation.

Benefits to NBCA Members:dfree® will provide free ‘Train the trainer’ workshops for groups of NBCA churches so that members can become certified to teach dfree® at their local churches. Additionally, dfree offers discounted pricing on books and workbooks through NBCA Press. This is a program designed to teach members of churches how to get out of debt and stay out of debt. It discourages church members from accessing pay day loan institutions. Money management for homes is a hallmark of this initiative.

Since Prudential is a partner with dfree®, as NBCA churches does training for their members, local Prudential representatives will be available to answer questions and assist members with any insurance or financial service needs.